Social networx marketing download#

The value of the network to you as a user rises exponentially over time with the number of phones added to the network.Īs you can imagine, in the 1930s the value of the phone network was still relatively small given the anemic number of people with access to a telephone. So by punching in a simple phone number convention, we can use our phone to access the network (which we pay for) and connect to another node anywhere in the world. Obviously, today there are billions of nodes within global cellular networks. (The name comes from the Latin root of nodus, meaning ‘knot’). A single phone really just being an end point in a network called a node. Metcalfe’s law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2).Ī phone network is a perfect example to illustrate Metcalfe’s Law.

(Metcalfe’s Law is attributed to Robert Metcalfe, a former researcher at the famous Xerox Palo Alto Research Center who co-invented ethernet.)

The telephone can teach us much about how the online world works today by exploring a field of study called network theory and in particular Metcalfe’s Law. This joke underscores the huge challenge of early user adoption and presenting the benefits of joining a network. In the case of the telephone the old joke often goes, “The hardest sell in the world was the first telephone”. By 1935 the first telephone call around the world was completed. Watson, come here! I want to see you!” and with that phrase the telephone was invented. In 1876, Alexander Graham Bell famously cried out, “Mr. Let’s start with an invention we all take for granted, the telephone. Telephones as a way to understand Network Theory Yet, for all this new technology it still shares some common characteristics that are quite useful to understand and we can look to the emerging field of Network Theory for answers. Platforms for communicating and connecting started with email and have morphed into Facebook and Twitter. 58000+ Vectors, Stock Photos & PSD files.

It started on the desktop and has evolved to weave itself into the fabric of our daily lives through social media. Find & Download Free Graphic Resources for Social Network Marketing. The Internet at its core is all about serving up connections across a network. These revolve around how human beings view new ideas, join and build communities, consume information and establish relationships with brands. While the focus of this book is on digital marketing, which by its very nature tends to gravitate towards the newest trends in technology, it can be extremely helpful to step back and realize that technology and marketing do indeed follow somewhat predictive patterns. “You may hate gravity, but gravity doesn’t care.”Ĭlayton Christensen, Harvard Business School professor and author ‘The Innovator’s Dilemma’

Social networx marketing download#